Sabrina Helm, Ph.D.

Associate Professor, Retailing and Consumer Science
PetSmart Endowed Chair
Research

I conduct research in several main areas, but currently I am most interested in the role of marketers, consumers, and overconsumption in the context of environmental changes. My academic background is traditional marketing, but I started working in the area of sustainability and consumer behavior upon coming to Arizona, and this research interest is now the primary focus of my work. 

Teaching
  • Consumer Behavior (undergraduate)
  • Sustainable Consumption, Retailing, Marketing (undergraduate)