Explore the dynamic world of retail and consumer behavior with a minor in Retailing & Consumer Science. Gain insights into the strategies behind successful brands and the factors that influence consumer decisions.
Why minor in Retailing & Consumer Science?
Minoring in Retailing & Consumer Science (RCSC) prepares you for a fast-paced, ever-evolving industry where you can combine creativity with business acumen. You'll delve into topics like retail management, consumer behavior, and marketing strategies, equipping you with the skills to excel in various roles within the retail sector. This minor is perfect for those interested in understanding the intricate relationship between consumers and brands and who aspire to influence purchasing trends.
With this minor, you'll enhance your career prospects by gaining knowledge that is highly valued in the retail industry. You'll be prepared for diverse roles in merchandising, marketing, sales, and brand management, working with world-renowned companies. Whether you aim to shape consumer experiences or drive retail innovation, this minor offers the foundational expertise to help you succeed.
Degree requirements & courses
The RCSC minor requires 18 or 19 units depending on the quantitative reasoning course you choose. A 2.0 GPA is required to declare the minor and you must maintain a 2.0 minor GPA to graduate.
- RCSC 114 Introduction to Retailing (3 units)
- RCSC 240 Consumer Behavior (3 units)
- RCSC 205 AND RCSC 205A Merchandise Planning and Control (3 units) with Lab (1 unit)
- Research Methods: FCSC 202, PSY 290A, or SOC 374 ( 3 units)
- RCSC 260 Shopper Data and Business Analytics (3 units)
- RCSC 305 Advanced Retail Planning (3 units)
- RCSC 310 Retail Management and Operations (3 units)
- RCSC 320 Product Development and Brand Management (3 units)
- RCSC 324 Customer Experience Management (3 units)
- RCSC 325 Retail Innovation and Entrepreneurship (3 units)
- RCSC 326 Product Development (3 units)
- RCSC 330 Food Retailing Principles (3 units)
- RCSC 340 Consumer Behavior in Retailing (3 units)
- RCSC 346 Fundamentals of Marketing (3 units)
- RCSC 350 Supply Chain Management (RCSC core course, 3 units)
- RCSC 360 Digital Retailing (3 units)
- RCSC 380 Sustainable Consumption (3 units)
- RCSC 405 Merchandising Systems (3 units)
- RCSC 415 Retail Store Design, Planning and Display (3 units)
- RCSC 424 Services Retailing (3 units)
- RCSC 434 Omnichannel Retailing (3 units)
- RCSC 440 Customer Research and Insights
- RCSC 446 Global Retailing (3 units)
- RCSC 471 Advanced Analysis Lab (1 unit)
- RCSC 472 Market Analysis Lab (1 unit)
- RCSC 473 Data Visualization Lab (1 unit)
- RCSC 480 Retailing and Sustainable Consumption (3 units)
- RCSC 496A Topics in Retailing and Consumer Sciences (3 units)
- Experiential electives: RCSC 399 or RCSC 499 Independent Study OR RCSC 492 Directed Research
* A maximum of 3 units of experiential electives may be applied to the RCSC Minor. Instructor approval required.