We examine consumer behavior to drive sustainable practices and reduce overconsumption's impact on climate change.
Our research investigates how consumer behavior and marketing strategies contribute to environmental degradation. By identifying patterns of overconsumption and their drivers, this research can inform policies and campaigns that promote sustainable consumption, ultimately helping to mitigate climate change and shift societal norms towards environmental responsibility.
Sabrina Helm, Ph.D.
Associate Professor, Retailing and Consumer Science
PetSmart Endowed Chair