Explore consumer behavior and the decision-making processes involved when individuals or groups, select, purchase, use or dispose of products and services to satisfy needs and desires. Discuss consumer behavior theories and practical applications of the concepts to real-world consumption activities.
Survey of financial concepts and principles in the context of the consumer marketplace and retailing business. Students will use economic theory and financial analysis to relate consumer actions, business decisions, and financial performance. Topics include demand and supply, price elasticity, consumer choice, and profit maximization, along with accounting principles, financial statement analysis, and business opportunity evaluation.
This introduction to Microsoft Excel for merchandising and retail buying decision making includes the use of basic mathematical operations, formulas and functions, formatting, and creating charts and graphs. This lab is designed to support the learning objectives and related activities in RCSC 205: Merchandise Planning and Control.
This course is essential for anyone seeking a career in the retailing industry in fields such as merchandising, buying, planning, retail marketing, operations, sales, and brand management. Topics include retail planning and control procedures, computing prices and markups, inventory control, sales reporting, productivity metrics, and retail calendar impact. It includes discussions on current industry developments and students learn about practical business decisions that increase profitability.
Successfully transition into the Retailing and Consumer Science (RCSC) major. Explore ethical and professional behavior within the RCSC program, content and sequencing of courses, and careers in retailing and fashion through discussions, in-class activities, and writing assignments.
Explore consumption and sustainability from personal, household, community, and global perspectives and examine the role of shoppers, retailers, manufacturers and producers, regulators, and environmental organizations in promoting environmentally sustainable consumption. Use individual assessments and personal reflections to understand how your own consumption choices impact the Earth, natural resources, other cultures, and global climate change. The course includes diverse perspectives, discussions, interactive and group activities, and a service learning team project with a community organization.
Gain insight into the dynamic world of retailing and many facets of the business of retailing from a consumer-centric perspective. Explore how a retail business works, the issues and challenges involved in retailing, and the future of retailing. Topics include retail management and business practices, consumer behavior, and career options in this exciting industry.