The integration of physical and digital retail sales channels is transforming how consumers shop and enabling new, innovative go-to-market strategies. Explore how omnichannel and multichannel business models can be used as a differentiator and increase competitiveness of a retailer. Emphasis on digitalization of retailing, channel innovation, and emerging retail technologies.
Explore visual merchandising as retail communication strategy. Learn about concepts, tools, and techniques for retail store design and merchandise display. By participating in creative activities and practical projects, you will practice the visual merchandising process to determine effective visual strategies that improve shopping convenience and customer experiences in sophisticated retail environments.
Offering the right mix of products at the right time and place is one of the best ways for retailers to drive sales and build customer loyalty. Learn about advanced merchandise management systems and processes within the context of omnichannel retail enterprises. Students will apply and utilize a retail software system which provides businesses with a quicker and more efficient process for creating and executing retail enterprise plans. By translating customer knowledge, software allows students to practice to develop better corporate merchandising, thereby increasing profitability.
Qualified students working on an individual basis with professors who have agreed to supervise such work.
An honors thesis is required of all the students graduating with honors. Students ordinarily sign up for this course as a two-semester sequence. The first semester the student performs research under the supervision of a faculty member; the second semester the student writes an honors thesis.
A culminating experience for majors involving a substantive project that demonstrates a synthesis of learning accumulated in the major, including broadly comprehensive knowledge of the discipline and its methodologies. Senior standing required.
The development and exchange of scholarly information, usually in a small group setting. The scope of work shall consist of research by course registrants, with the exchange of the results of such research through discussion, reports, and/or papers.
Specialized work on an individual basis, consisting of training and practice in actual service in a technical, business, or governmental establishment.
Design and conduct research projects as part of a research team. Gain applied experience in essential components of research work, including for example the theoretical basis of research work, identifying suitable research methods, conducting literature and data base reviews, devising sampling techniques, applying survey or experimental research techniques, transcribing and coding qualitative data, coding quantitative data, data management and basic analysis, developing and presenting research reports, among other activities.
Specialized work on an individual basis, consisting of instruction and practice in actual service in a department, program, or discipline. Teaching formats may include seminars, in-depth studies, laboratory work and patient study.